10 Reasons Why
Breastfeeding Doesn't Suck...


1. You'll feel far less crazy (we promise!)
A study of postpartum mamas found that those who breastfed their babies showed far less anxiety and more mutuality at one month postpartum than those who didn't.

2. It lowers the risk of childhood cancers
One study found the risk of childhood cancer in formula-fed children was 2-8 times that of long-term breastfed children. The risk for short-term formula feeders was 1-9 times that of long-term breast feeders.

3. ...And breast cancer in mamas!
Get this: If women who breast fed for less than 3 months were to stick it out for 4 to 12 months, breast cancer among parous premenopausal women could be reduce by 11%. And if they stayed with it for 24 months or longer, those risks could be reduced by nearly 25%.

4. Smart kids rule
Studies show that breastfed babies have significantly higher IQs by 8 years old than babies who didn't breastfeed -- even after adjusting the stats for differences between groups and Mom's educational and social class.

5. You could save on braces
The longer you breastfeed, the lower the liklihood that baby will suffer from malocclusion -- aka a fancy word for misalignment of the teeth and dental arches.

6. It cuts down on childhood obesity
Breastfeeding has long been tied with reducing the rate of childhood obesity, regardless of Mom's diabetes or weight status.

7. Allergies and ailments are no biggie
Respiratory wheezing, influenza, diarrhea, allergies, and eczema are way less common in breastfed babies -- think about all those trips to the doc you won't have to make!

8. It saves lives -- and government money!
If just 90% of US mamas breastfed exclusively for 6 months, not only would an estimated 900 babies live, but the United States would save $13 billion per year. (Yep, $13 BILLION.)

9. Oh, and it'll save you a ton of cash, too
Believe it or not, formula supplies for just six months can cost upwards of $1,000.

10. You'll fit into your skinny jeans faster!
Breastfeeding burns an average of 500 calories a day. Yes, really. Need we say more?

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thanks, from the bump!

To all the fabulous folks who made our breastfeeding PSA happen: We couldn't have done it without you!

This PSA was filmed on location at The Pump Station & Nurtury™ with locations in Santa Monica, Hollywood, and Westlake Village, California.

LA Shoot NYC Shoot
Molly O'Brien Brian Fountain Murray
Kristy Tully Larry Eisner
Scott Froschauer Matt Legreca
Alan Tavener Tanya Rae
Rohan Chitrakar Bravo Studios
Christopher Augustine Mix Masters
Y Beauty Studio Peppe Holmsten
The Pump Station Crewcuts
Danielle von Zerneck Jenny Anderson Photography
Life Iz Photography Goodies Galore
Sarah Waits Chronicle Books
Martha Fearnley Mistral
Simona Zappas Kamibashi
Bhaktiveda
Kahina
Illume
Breastfeeding Awareness Month
Boob-olution

Hey, mamas! Did you know August is National Breastfeeding Month? For such a great cause, we've whipped up a fabulous PSA video packed with celebs and real moms who all have one thing in common: they breastfed their babies and are proud of it! So check out the clip, share it with friends, and help us spread the word that breastfeeding doesn't suck!

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